I think the key to Instagram is to post things that are not only visually appealing, but also timely and fun. Current, relatable, and eye-catching content allows a post to really stand out in a feed full of photos and videos, and these top performing posts show just how much of an impact that type of content has. A dog and a celebrity can never hurt, either.
- 48.1k impressions
- 3,907 likes
- 53 comments
We’re starting off by remembering an exciting day for UConn, the official announcement of our new men’s basketball coach, Dan Hurley. UConn Nation gets pretty excited about our basketball teams, and the results of this post show no different.
- 59.8k impressions
- 4,023 likes
- 215 comments
- 24.3k video views
It seems our audiences can’t get enough of Jonathan welcoming our admitted students! The welcome video is the only piece of content that’s in the top 5 posts for every platform. While it didn’t get quite as many views as it did on Facebook, it received more than double the views on Instagram than it did on Twitter.
- 40.8k impressions
- 4,511 likes
- 9 comments
Instagram is a great place for campus beauty shots, and this particularly picture of the stream paints a serene picture of campus that our audience definitely enjoyed.
- 46.6k impressions
- 4,728 likes
- 39 comments
Here’s another piece of content that we saw did very well on Twitter, and it resonated with our Instagram followers, too. No one can resist a photo of Jonathan!
- 64.1k impressions
- 8,562 likes
- 111 comments
Coming in strong at number 1 is that great picture of Kobe Bryant supporting the Huskies. While it received a good amount of engagements on Twitter, it completely outperformed every other post on Instagram, receiving over 8,500 likes. It’s definitely the most likes we’ve received on a post this semester, and it very well might be our most liked Instagram of all-time. Even last semester’s highest performing post, at 6,222 likes, didn’t come close to this one. Can we break the record next semester? Time will tell.