Top 2019 Fall Tweets

A new fall semester means a new semester of content centered around welcoming a new class to campus, welcoming back current students, and trying out a new social content strategy. Every semester it's good to look back and reflect on content that did well, could use some work, or that just didn't resonate with audiences at all.

Our top five tweets from this fall highlight a variety of university aspects including building openings, university news, campus beauty photos, and of course no top 5 content post would be complete without a Jonathan the Husky appearance.

  • Impressions: 35.5K
  • Engagements: 4,070
  • Likes: 310
  • Retweets: 81

It's no surprise that our sneak peak video tour of the new student recreation center on campus was a top contender this fall. It's been years in the making, and resonates with nearly all of our audiences on Twitter. Plus, who wouldn't be impressed with a rec center like this?

  • Impressions: 40.6K
  • Engagements: 2,522
  • Likes: 284
  • Retweets: 38

We might be biased, but our campus looks good in any season. Fall photos and first snow photos always do exceptionally well. This photo of campus blanketed in snow was taken during the first snowfall of the year and showcases the serenity of campus in the winter.

  • Impressions: 41.6K
  • Engagements: 1,781
  • Likes: 490
  • Retweets: 86

This post is a great example of why, as social media managers, it's important to always be aware of what's trending on Twitter. We saw that the hashtag #MyPetIn5Words was trending and it was the perfect excuse to tout the best mascot in the country (it's Jonathan and it's not up for debate). Our audience seemed to agree.

  • Impressions: 104.6K
  • Engagements: 4,223
  • Likes: 848
  • Retweets: 385

At his inauguration, UConn's 16th President Thomas Katsouleas announced the Connecticut Commitment program—a program that will allow lower-income Connecticut residents admitted to UConn as undergraduates to receive free tuition starting with the fall 2020 entering class. This was a big university announcement and the social engagement speaks for itself. Read our UConn Today story regarding the status of the Connecticut Commitment program.

  • Impressions: 189.3K
  • Engagements: 25,037
  • Likes: 4,910
  • Retweets: 722

Wanjiku (Wawa) Gatheru not only makes UConn proud, but she make doing social a lot of fun. It's always great to be able to share student success stories and Wawa is the definition of success—being both a Truman Scholar and UConn's first Rhodes Scholar (as well as being socially and academically involved on campus). The Rhodes Scholar recipients were named on a Saturday, and within 24 hours, we had a UConn Today story posted and we were able to share the news on social. Timing and subject content had a big role in the success of this social post. Had we waited longer than 24 hours to issue the news, we might not have seen the same engagement.

Posted by Emily Zangari

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