Jason Reider is joining University Communications as our new Manager of Social and Emerging Media where he’ll oversee the day-to-day social media operations, serve as a primary content and graphic creator for institutional social platforms, gather relevant data and analytics to guide UConn’s social media strategy, collaborate with other departments and regional campuses to coordinate content, and assess emerging media trends.
A proud UConn grad, Jason was born and raised in Connecticut and has been a Husky fan his entire life. Jason is joining #UConnSocial after a five-year stint with UConn Athletics where his responsibilities ranged from digital media to graphic design, and most recently, to social media. As the Director of Social Media for UConn Athletics, Jason oversaw the social media presence for all 22 sports teams, created content and ran the day-to-day execution of the main “UConn Huskies” social accounts. Prior to his social media role, Jason served as the Graphic Design Coordinator and oversaw the visual identity and creative direction for the Division of Athletics. He developed and implemented visual brand standards and templates for internal departments within Athletics.
As someone who is “obsessed with all things digital,” we’re excited to have Jason join our team and to bring UConn’s social media to the next level!