Facebook has shifted towards video content in recent years, and this seems to prove that the platform loves to push out that type of content, with 4 of the 5 top posts being videos. When combined with timely content that people want to share, we saw some great engagement rates, even at a time when Facebook is prioritizing personal content from friends/family over that of business pages.
- 37k impressions
- 724 reactions
- 103 shares
- 10.2k video views
Starting off the Facebook list is a video centered on the UConn Choir Tour, which brought singers to incredible venues like the Sistine Chapel. It’s no wonder that the UConn community was excited to learn about their experiences, resulting in one of the most engaging posts of the semester.
- 49.3k impressions
- 764 reactions
- 117 shares
- 11.4k video views
Next is a video that shows off the beauty of UConn’s campus on a snowy day. The content was timely (posted the day it snowed) and visually appealing, leading to lots of engagement.
- 56.7k impressions
- 1,864 reactions
- 151 shares
- 18k video views
Once again looking at video, this post features UConn’s Breakdancing as they performed a high-energy routine in Gampel Pavilion. It was unique and fresh, and our audience seemed to enjoy it as much as we did.
- 144.3k impressions
- 3,551 reactions
- 388 shares
- 48,000 views
It’s back again! Our welcome video was even more of a hit on Facebook, with almost triple the amount of impressions that the post received on Twitter.
- 277.3k impressions
- 8,862 reactions
- 953 shares
Our top Facebook post of the semester is the same as we found on Twitter, the statement about university admissions. In this case, the content performed better on Twitter than it did on Facebook, but it still garnered well over 250,000 impressions and had an engagement rate of 18.9% on Facebook. Again posted without an image, it proves that a powerful piece of content will stand on its own.